A streamer is broadcasting an online eating show, or mukbang. Fans get their snacks and drinks ready, take photographs and share them on the streamer’s web page with stories and comments. The streamer goes over the photographs and reads comments as if they are having a table talk. The streamer holds up his glass and offers a toast to tens of thousands of viewers. Though they are e-connected, it somehow creates a sense of togetherness. The increasing number of one-person households on

South Korea's advertising market reached 14.7 trillion won ($12.95 billion) last year, with more than 70 percent of it dominated by the top three firms, an industry study showed Monday.Last year's market size is 8.1 percentage points bigger than the previous year's 13.7 trillion won, according to the Korea Federation of Advertising Associations (KFAA). Not only were there growing demands by local advertisers, but profits at overseas branches in emerging markets like India and Southeast Asian cou

[THE INVESTOR] Instead of hiring glamorous TV stars, some Korean superrich have opted to model for their own business in print or on TV. Commercials featuring big bosses tend to give audience a sense of trustworthiness, not to mention the cost saved. This week, The Superrich Team introduces business chiefs who were featured on the advertisement of their own company.Tam Chul-kon, Orion Group Confectionary-focused Orion Group’s chairman Tam Chul-kon is one of the first business tycoons to appear i

Instead of hiring glamorous TV stars, some Korean superrich have opted to model for their own business in print or on TV. Commercials featuring big bosses tend to give audience a sense of trustworthiness, not to mention the cost saved. This week, The Superrich Team introduces business chiefs who were featured on the advertisement of their own company.Tam Chul-kon, Orion Group Confectionary-focused Orion Group’s chairman Tam Chul-kon is one of the first business tycoons to appear in company comme

A group of Korean companies and organizations came out on top at the annual International Business Awards as they were selected as Stevie Award winners, organizers said Wednesday.America’s business watcher The Stevie Awards Competitions announced last week that Korea’s corporations and organizations won 133 prizes in total at IBA. IBA is held every year to evaluate global companies under diverse conditions from management and marketing to new products and human resources administration.Korea’s a

The organizing committee for the 2018 PyeongChang Winter Olympics announced Wednesday it has signed domestic sponsorship deals with affiliates of LG Group, one of Korea's largest conglomerates.In a statement, PyeongChang said it inked agreements with Serveone for construction services and HS Ad for brand creative services in a ceremony held at the LG Twins Towers in Seoul.Serveone will build the new headquarters for the organizing committee in PyeongChang, Gangwon Province, some 180 kilometers e

South Korea's antitrust watchdog said Wednesday that it has slapped a combined 3.3 billion-won ($3.04 million) fine on seven large advertising firms for unfair subcontracting practices.A probe, which started in the summer of 2013, showed the companies intentionally did not sign formal contracts, putting off payment for services rendered by partners and not providing clearing fees for promissory notes issued, according to the Fair Trade Commission.All the violators -- Cheil Worldwide, Innocean Wo

Civic organizations are joining hands to launch Korea’s first advocacy group for debt-ridden individuals as early as next month. The group will campaign to protect poor debtors from bankruptcy, property seizure and loan shark abuses, according to the movement’s promoters.Tentatively named “People Who Want to Pay Back,” it will be affiliated with With Save, a financial welfare foundation launched last month under the sponsorship of the Seoul Metropolitan Government.Major nongovernmental organizat