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Mercedes-Benz appointed Thomas Urbach as the new president and CEO of its Korea office, replacing outgoing chief Harald Behrend, the carmaker said Wednesday.
“Mr. Urbach will have his first day as chief of the Korea office from Feb. 1,” the company said in an emailed statement.
The German leader, 49, brings more than 23 years of experience in the industry. He has served as vice president of sales and marketing vans since 2006 from the company’s headquarters in Berlin.
“Mr. Urbach will have his first day as chief of the Korea office from Feb. 1,” the company said in an emailed statement.
The German leader, 49, brings more than 23 years of experience in the industry. He has served as vice president of sales and marketing vans since 2006 from the company’s headquarters in Berlin.
He joined the industry in 1989 at Daimler AG, the maker of Mercedes-Benz and has held several management positions, including vice president of sales for Mercedes-Benz cars and commercial vehicles for Daimler South East Asia in Singapore in 2003.
Urbach graduated from the University of Trier in Germany with a bachelor’s degree in business management.
The German carmaker has a market share of 18.6 percent as of the end of last year. It sold a total of 18,534 vehicles in 2011, grabbing the second-highest market share as an import car after BMW.
By Cynthia J. Kim (cynthiak@heraldcorp.com)
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