Four years have passed since Doosan launched a corporate PR campaign called “Our People, Our Tomorrow.”

The ad campaign that stresses the importance of human resources is based on Doosan’s corporate philosophy.

The central theme of the campaign is “Caring Meritocracy,” which means making efforts to improve performance by sympathetic relations between the company and its employees. That approach is in contrast with the general perception of a cold hearted focus on company performance.

Through this ad campaign, Doosan is trying to convey its image of a company with both a passion for and different approaches to developing human resources.

The company’s message of “Our People, Our Tomorrow” is being spread by the company’s top management. Our management is also trying to communicate with young people through SNS and lectures at colleges.

This communication efforts is in line with the ad campaign sending compliments and cheers to young people.

The four-year-old ad campaign has been a favorite among collegians. This achievement comes as a result of our efforts to try to sincerely relay our understanding and sympathy to today’s youth who are thinking about their future and seeking a better life.

In the future, Doosan will continue its efforts to convey the company’s prioritization of human resources.

By Choi Jai-joon, Executive director of PR Team