The Korea Herald

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[Photo News] Hyundai in metaverse

By Korea Herald

Published : March 6, 2024 - 13:41

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Hyundai Motor Group has launched a virtual brand heritage world on Naver's metaverse platform Zepeto, the automaker announced Wednesday. Named "Timeless in Seoul," the virtual world features Hyundai's first self-developed and produced vehicle Pony and the automaker's awards-winning electric vehicle Ioniq 5. According to Naver, the number of Zepeto users has exceeded 300 million users worldwide. (Hyundai Motor Group)